About Alert Pop™
Stephen Caldwell
Founder & Visionary, Alert Pop™
what inspired alert pop
Stephen Caldwell is an experienced food-product entrepreneur and brand builder with a proven track record of launching and scaling convenience-ready snacks nationwide. Over his career, he has successfully developed and distributed unique food products that meet real consumer needs — blending taste, convenience, and practicality.
Prior to founding Alert Pop™, Stephen created and scaled Stuft Tots — a filled hash-brown bite snack — and Stuft Fundu— crunchy fondue-style cheese bites. Both products achieved national distribution in thousands of convenience stores, proving Stephen’s ability to turn original concepts into mass-market staples.
With Alert Pop™, Stephen is channeling that same creative drive and deep retail knowledge into the functional-snack and energy category. His vision: to redefine “on-the-go energy” by making it cleaner, simpler, and more portable — no cans, no sugar crash, no fuss.
Stephen’s strengths include:
- Deep experience in product development, supply-chain coordination, and retail placement
- An instinct for unmet consumer needs — especially on-the-go, convenience-centered solutions
- A commitment to clean formulations and transparent ingredient choices
- A results-driven mindset: from concept to production to national distribution
Combining culinary innovation with business acumen, Stephen leads Alert Pop™ with the same “everyday convenience meets real need” philosophy that made his earlier ventures a success
ARE YOU READY TO FEEL MORE ENERGY?
LITTLE KNOWN INSIGHTS
1 in 25 drivers admit to falling asleep at the wheel
My daughter Alli Grace’s friend fell asleep while driving and totaled his car. Thankfully he walked away, but it was a wake-up call for all of us. The truth is, 1 in 25 drivers admit to falling asleep at the wheel, and that risk is far too common to ignore.
I started thinking—how many people drive tired, study late, or push through long shifts without a safe, simple way to stay alert?
The revolutionary solution to boost your energy the healthy way
That’s why I created Alert Pop™. It’s a lollipop infused with caffeine from coffee and organic green tea — portable, effective, and mess-free. No cans, no spills. Just a burst of flavor and the focus you need to keep going. Whether you’re on the road, cramming for finals, or working late, Alert Pop™ is designed to help you stay sharp when it matters most.
